Fake News

If you are of a certain age, you will understand that all things on TV are scripted. If you have not yet reached that point, you no doubt have suspicions. Here’s some youtube evidence: https://www.youtube.com/watch?v=XJAfRDlGQWU HGTV, DIY and the like are certainly willing to accept some remittance in exchange for pushing a certain product via their presenters [stars?]. When it appears …

Maintaining New Countertops

Now that you’ve made the investment of new countertops for your home [a statistically sound one], you are concerned about how to maintain their appearance. Here is where the Sealer Industry comes into play. [20 years ago when I started, there was no Sealer Industry]. A case of filling a perceived ‘need’ as stone countertops became the norm.  For every …

Brazil 2016

One of my two normal traveling companions, Linus, called Eric and me in early March. ‘I need to go to Brazil. I need to buy some containers.’ When? ‘How about the 19th?’ Eric had family plans in Florida. His alibi was set. I had none so I waited about a week with a fence picket up my butt before I …

Television Advertising

For virtually everyone, there is a time when you choose, or more likely, are forced to go to a family reunion. For me, most of these people live 1000 miles away. So, I know most of them passingly at best. Certainly, the majority of them are just like you and me. But, there are always exceptions. There is always the …

Are Quartz Countertops Safe?

NSF is the Public Health and Safety Organization that develops public health standards for the food, water and consumer goods industries.As an independent, accredited organization, they test, audit and certify products to protect global health.   Most ‘quartz’ companies will display the NSF badge. However, there are 2 categories within the NSF certification: “Splash Zone” and “Food Zone”. “Splash Zone” …

Marketing is just that, Marketing

Unlike advertising, which is used to draw your attention to a service or item, Marketing is a tool to blur your senses. To convince your head that your eyes are wrong. When companies spend millions and millions of dollars on Marketing, there is most likely a flaw or ten that needs blurring. The makers of ‘Quartz’ countertop products spend millions …

Brazil

For the last 9 years, I’ve been going to Brazil at least once a year. It could be more often, but it’s a long, long way from here. I usually travel with 2 other owners, one from Ohio and one from Minnesota. We plan these trips months in advance. From the first time to the last time [3 months ago], …

Quartzite is a Great Choice of Counter Top

Quartzite is a metamorphic rock formed when quartz-rich sandstone or chert has been exposed to high temperatures and pressures. Such conditions fuse the quartz grains together forming a dense, hard, equigranular rock. The name quartzite implies not only a high degree of induration (hardness), but also a high quartz content. Quartzite generally comprises greater than 90% percent quartz, and some …

Price Per Square Foot

Price Per Square Foot What is your price per square foot? What is the price per pound of a car? The first one doesn’t surprise you. The second one does. Same difference. Why is a Lexus priced above a Chevy Volt? Lots of reasons as you may well imagine. The days of monumental margins in the countertop industry are long …